Want to disrupt a micro-culture and speed up implementation? And, I do not mean only in product, but generally in a business environment of an established company. Start hiring! Start hiring people that geek out when it comes to their job. These people come mostly as suggestions by people that already work for you and embrace 100% your work culture and values. You don’t have clear values in your company? Oh my, sit your butt somewhere and do yourself a favor to write them down and communicate them to your team… now! Just a hint: these values should reflect your…
Changing Domain Names Market Conditions: Product thoughts
Changing Domain Names Market Conditions: No-boring insights by CENTR community A domain name is perhaps the only thing a person can truly own online. Still, changing a bit Seth Godin’s quote to reflect our specific industry: “ People do not buy domain names and services, they buy relations, stories and magic!” So why do we still sell domains, as domains? That is a good question for us registrars, despite the fact that most of us have already spent a lot of money and resources on marketing and trying to better communicate our services. But this is our role, as the…